2rd fanmeeting(*)buicongnam
2rd fanmeeting(*)buicongnam
The story(*)Show
DisanTHOMAU(*)Exhibition
Sagitarius
is a graphic designer & storyteller(*)crafting visual worlds, curiosity - in pursuit of meaningful creation(**)
I AM SOMEONE WHO STRIVES TO CREATE WORK THAT TRULY STANDS APART - NOT JUST FOR THE SAKE OF BEING DIFFERENT
BUT BECAUSE I BELIEVE EVERY DISTINCTIVE IDEA SHOULD BE GROUNDED IN CLEAR LOGIC.
ARBITRARY LOGIC IS WHAT FUELS MY CURIOSITY AND GUIDES THE WAY I SOLVE BRANDING CHALLENGES.
(A dialogue)
"between creativity and authenticity."
(For me),
layout and hierarchy
are not just technical elements - they are the backbone of good design.
I believe that clear structure and visual flow create meaning, guide the audience’s attention, and ensure a brand’s identity speaks consistently. Whether in branding or design in general, I treat hierarchy as a silent language that shapes how people feel, read, and remember."
(Balance between)
analysis and creativity, where logic(*) guides design, and design gives logic a voice.
Check on [/](Behance)
Data Visualization
Every chart, graph, or visual element is a chance to uncover patterns, reveal insights, and design a structure that makes complex information intuitive and engaging
(Thrive in)
teamwork and brainstorming environments
where ideas are openly shared, challenged, and refined. I believe that collaboration sparks creativity and that the best solutions come from collective thinking. My strength lies in listening, contributing with clarity, and helping to shape diverse perspectives into a coherent direction.
Vietnamese* cuisine [in] Berlin*
This project was a full rebranding for Umami, a growing Vietnamese restaurant franchise in Berlin. Together with my colleagues, I helped shape a new chapter for the brand, one that reflects its modern spirit while staying true to its cultural roots.
Personal Project
[ PROJECT ] Branding Redesign
[ CLIENT ] UMAMI RESTAURANT
[ ROLE ] Creative Manager
[ YEAR ] 2024
StickyRice*[in] SaiGon*
This project was a full branding concept developed for GIANH, created for Sala Bistro - an intimate eatery celebrating Hanoi’s iconic green sticky rice (xôi cốm) in the vibrant setting of Saigon. Drawing from the dish’s fresh hue and rich cultural symbolism, our visual language blends traditional sensibilities with bold, modern graphics to create a brand identity that is both rooted in heritage and refreshingly on‑trend.
Through the use of high‑saturation colors and clean visual elements, the design reflects GIANH’s promise: honoring tradition while standing out in a contemporary urban landscape.
Personal Project
[ PROJECT ] Brand Identity
[ CLIENT ] Gianh Sala Vinhomes Grand Park
[ ROLE ] Brand Designer
[ YEAR ] 2024
Traditional*[chinese]
DISHES*
This project was a visual identity design for HUA MIAN, a concept born from the rich cultural heritage of the Chinese community in Cho Lon, Saigon. Inspired by the deep meanings and historical stories behind traditional Chinese dishes, the brand seeks to preserve and share this culinary legacy with a modern audience. Our design approach focused on blending classic Eastern aesthetics with contemporary minimalism, reflecting the essence of HUA MIAN: timeless, heartfelt, and quietly powerful.
Personal Project
[ PROJECT ] Brand Identity Design
[ CLIENT ] Hua Mian Restaurant
[ ROLE ] Brand Designer
[ YEAR ] 2023
Jersey*[in]
Jogarbola*
This project was a full rebranding for Umami, a growing Vietnamese restaurant franchise in Berlin. Together with my colleagues, I helped shape a new chapter for the brand, one that reflects its modern spirit while staying true to its cultural roots.
Personal Project
[ PROJECT ] Football Jersey Packaging
[ CLIENT ] Jogarbola
[ ROLE ] Graphic Designer
[ YEAR ] 2025
research, concept, and refinement
2024-2025| LOGO FOLIO
In my work, I treat type as a living form. I ask: What is it trying to say, and how does it want to be heard? Serif or sans, bold or whisper-thin, each decision I make is not just aesthetic, but intentional. I pay attention to the negative space, the tension between letters, the pacing between lines. Because good typography isn’t loud - it resonates.
(Logo)
a mark of
enduring [*]
brand legacy
In every logo I create, I strive to go beyond aesthetics. For me, a logo is not just a visual mark - it’s a vessel of meaning. I focus on the values, stories, and deeper messages that the brand wants to communicate.
Each design in this portfolio reflects a thoughtful process where concept and clarity come first. That’s the essence I aim to capture: a logo that speaks, not just looks.
(Time Perception)
Project exhibition
This exhibition is the heartfelt project of mine and my teammates, created as the graduation thesis for our studies. It represents not only our design journey but also our shared dedication, creativity, and collaborative spirit throughout this important milestone.
TIME : 06 MONTHS CONCEPT IDEA : TIME SPEEDS UP
Explore the exhibition
on Instagram (showcase) or
on Behance (case study)
Handy crafting is my joy
FOCUS ON COLOR THEORY
BASED on DELICATED RESEARCH
EXPERIMENTING WITH PLANNING EXHIBITION CONCEPT & LAYOUT
By shaping and playing with spaces, I develop stories that immerse both myself and the audience in a creative flow.
This process allows me to immerse myself in the flow of creativity, while also inviting the audience to step into that same narrative journey.
(1).png)
May 20246
Role: Art Director & Exhibition Planner
Nhân kỷ niệm 115 năm ngày sinh của cố thi sĩ Lưu Trọng Lư (19/06/1911 – 19/06/2026), Quang San Art Museum, cùng sự đồng hành từ gia đình nhà thơ, thực hiện triển lãm hồi cố “Vườn nhân” như một nỗ lực để tiếp cận di sản của ông không chỉ như dấu mốc của phong trào Thơ Mới, mà còn như những dấu vết của một mảnh đời phía sau ngòi bút ấy, một con người đã sống và gìn giữ chữ “Nhân” như cốt lõi của đời mình.
QuangSan Art Museum | December 2024
Role: Art Director & Exhibition Manager
A part of O-hope Exhibition by L' Officiel Vietnam
“Time Perception” is an art exhibition that reflects on how our sense of time accelerates in modern life. The showcased works create immersive visual and spatial experiences, where fleeting moments, fragmented memories, and shifting realities overlap. The exhibition invites viewers to pause, reflect, and question how we perceive and inhabit the passage of time.
We are honored to be a part of O-hope Exhibition L'officiel
Pickup Creative Agency | 2025
Role: Curator, Art director
"Giao Quang" is a magical convergence of ideas and the creative flow of many souls - where individual rays of light intersect and intertwine to form a radiant source of luminous energy. Each shape, whether grand or subtle, is a unique fragment of energy; when united, they ignite into a powerful entity of light - expansive, inspiring, and endlessly resonant.
Pickup Creative Agency | Exhibition and Auction | 2025
Thu Vien Uoc Mo VN
Concept stage – will be implemented in December 2025
Role: Art Director & Planner
An exhibition reflecting the dialogue between childhood dreams and adult realities. The circle embodies innocence; the square stands for structure and responsibility. Beyond the artworks, a charity auction will be held - raising funds to bring more “dream libraries” to children across Vietnam.
Pickup Creative Agency | Exhibition and Auction | 2025
Concept stage – not yet been implemented
Role: Creative Director - Exhibition Planner
The Tay Ninh Provincial Youth Union organized an exhibition showcasing historical and artistic works aimed at educating children about President Ho Chi Minh. The exhibition was part of a series of events held in celebration of the founding anniversary of the Ho Chi Minh Communist Youth Union.
dynamic 3D and motion design,
I bring stories to life with movement, depth, and meaning. This is where design meets emotion, and creativity never stands still.
EXHIBITION TRAILER
Some artworks in motion design
3D Design (&)
motion design
I view 3D not just as building shapes, but as building worlds. It’s not simply about creating models, it’s about creating emotions - through texture, through motion, through how light touches a surface. Being a 3D designer is being inside the process: inside the scene, inside the movement, inside the imagination of the viewer.
* Modeling *Shading *Lighting *Motion
Yet, as much as I love it, I haven’t had enough time to fully dive in. My 3D practice exists in fragments - moments stolen between projects, small experiments in Blender, quick renders that never quite become full worlds.
It’s less about mastery right now, and more about keeping the spark alive - a reminder that there’s still more to learn, when time allows.
(Beyond)
using tools
like Adobe Creative* & Blender
for \design and motion\,
I also work with
Figma and Webflow
bridging creative concepts with practical digital execution, from prototyping to fully functional websites.
A project developed in 2024, Whizz is a productivity app designed to help users organize, prioritize, and track their tasks efficiently.
My role focused on building the sitemap and UX system, ensuring intuitive navigation and a clear task flow that supports effective daily planning.
The project focuses on rebuilding Climate Asia’s website with a modern, user-friendly design, emphasizing SEO, performance optimization, and fast loading speed to improve visibility and provide a seamless experience for global users.
Client : Climate Asia Singapore
[ PROJECT ] UI/UX Design
[ ROLE ] Project manager
Art director
(Sitemap, UI & UX System)
[ YEAR ] 2025
PICKUP CREATIVE AGENCY
[ PROJECT ] UI/UX Design
[ ROLE ] UX Designer
(Sitemap & UX System)
[ YEAR ] 2025
A corporate website redesign project focused on both modern UI/UX and performance optimization. The work emphasized SEO-friendly structure, clean sitemap, and optimized metadata to improve search rankings.
To ensure fast loading speed in Singapore and abroad, the site was optimized with CDN, image compression, and streamlined code. The result is a responsive, user-centric platform that not only strengthens BSD’s brand presence but also enhances discoverability and client acquisition through search.
Insight-BSD
Homepage-BSD
Detail-Services-BSD
Full service - BSD
Data-Analysis-BSD
BSD Singapore
Lorem ipsum dolor sit amet,
(Besides)
working
as a brand designer,
I am
also [interested in] store layout
& spatial design*
Exploring how layout, flow, and customer experience come together is an important part of my work, and it often inspires the way I approach branding.
Understanding these elements helps me create designs that not only look good but also connect naturally with how people interact in a space.
mail namsinhtc@gmail.com
phone number 0345344753
Location HCMC